Who We Are

Goorin Bros., established in 1895 is a legacy brand. We are changing what’s normal or expected. We make accessible headwear and other expressive pieces designed with unexpected flair. Unconventional, enthusiastic, and approachable. We encourage the impossible. We exist because life gets too serious and uninspiring. Through our relentless pursuit of fun and imagination, we interrupt the mundane.

What You Will Be Doing

As a Digital Designer, you will play a crucial role in conceptualizing, designing, and delivering engaging visual content across various digital platforms. Your exceptional skills in image manipulation, layout design, motion graphics creation, and video editing will contribute to enhancing our brand presence and driving customer engagement. The Digital Designer will help support end-to-end creative design and execution for consumer-facing digital programs for our App, eCommerce site, social media networks, and retailer partners (B2B) across multiple platforms to support overall brand strategy and product positioning.

 The ideal candidate is highly creative and talented with expertise in photography editing, graphic design, motion graphics, social media, layout, and videos. You will have a track record (to share!) of strong visual design aesthetic and conceptual thinking, as well as a strong handle on layout, navigation, typography, colors, and image composition as applied to web and mobile experiences. They can work both autonomously and collaboratively with the team. As a designer, you will not only be expected to bring your own creative ideas to the table but also flawlessly execute the shared project vision. 

• Work closely with Brand, Marketing, B2B, and Product teams to develop thoughtful, innovative digital experiences for Goorin App, eCommerce programs, campaign launches, social media, and wholesale networks that are in line with brand strategy and business needs.
• Support the conception, creation, development, and design of digital assets (site pages, assets, emails, digital ads/banners, paid/organic social, and animations). Includes file management and asset delivery.
• Ability to be resourceful; create new and exciting content with existing imagery and assets.
• Participate in creative briefings and liaise with eCommerce/brand/marketing teams and other cross-functional stakeholders to understand and plan deliverables. Responsible for prioritizing work to meet deadlines and respond to critical business shifts.
• Present work directly to key partners, taking ownership of work, and feedback, and bringing innovative solutions to the table.
• Help evolve and elevate Goorin Bros. and Goorin Bros.’ digital presence by updating designs for all online projects based on changing industry trends and standards.
• Follow and uphold best practices for brand guidelines, ensuring projects adhere to specifications and standards.
• Research/understand cultural differences and consumers to influence thoughtful design concepts for the global consumer.
• Stay abreast of industry trends and introduce new ideas to evolve our brand’s digital platforms.

Skills and Experience Required

• Related degree or 3-5 years of practical experience working with lifestyle brands at agencies or in-house teams
• UX/UI mindset/experience and focus on mobile design are a plus.
• Unwavering attention to detail.
• Proficiency in Adobe Illustrator, InDesign, Photoshop, and responsive web design.
• Proficiency in AfterEffects and/or video editing a plus.
• Familiarity with project management software.-timeline, subtle nuances needs to be organized and prioritized
• Strong knowledge of digital best practices and channel formats (i.e. Instagram stories vs. display banners)
• Ability to track, manage, prioritize, and anticipate workload and communicate proactively.
• Understanding of digital media and a desire to adapt to the changing landscape of technology.
• Discerning eye for photo editing, cropping, and compositing.
• Strong desire to develop engaging online digital content and experiences.
• Should be equally comfortable doing production work as well as creative work.
• Design agency/studio experience is a plus.
• Experience in designing for Apparel, Fashion, or Luxury brands is a plus.

Pay

Exact compensation may vary based on skills, experience, and location.

Salary