Author: Sarah Orrico
we took this history lesson from the men who know them best - Ben Goorin and !Michael Koester
Hear it from the sources themselves - I asked !Michael to give us the glorious history of the Trucker cap and how Goorin was OG:
To understand The Farm present and future, it’s important to be aware of the 100 year foundation on which our core trucker shape really stands. Baseball caps have existed forever, and the name pretty much lets you know where they came from and how they were popularized. The Trucker version of a baseball shape came a lot later and, while the name “trucker” refers directly to its origin, that’s not the whole story. But let’s start there anyway.
The 5-panel baseball with mesh backs began as a promotional freebie for companies to give away to, you guessed it, truck drivers, basically giving away cheap, convenient headwear to be worn as a forehead billboard driving across America. It was during these initial stages, Goorin Bros. started manufacturing these caps for business all over. This snowballed quickly into an American icon. A baseball cap style that became synonymous with American grit and working-class culture, a blue collar and a trucker cap. And it was here that the first fashion leap began for an otherwise unassuming shape. Motorsports. The mechanics and engineers for high power motorsports and racing, of course, all wore truckers to do their work, even on race day. This is where the upper crust of society took notice of the shape, the icon, and the underlying heartbeat of the trucker and adopted it themselves. As an anchor to the roots of the human experience, the push and the drive to survive in the untamed, unsafe world.
Right at the onset, Goorin was manufacturing truckers at breakneck rates to keep up with America’s newfound giveaway item. For years, the trucker was a staple of the Goorin product line in ever iteration. Mesh fronts, scrambled egg appliques on the bills, it was all added into the Goorin arsenal for trucker production. But it wasn’t until the late 90’s that THE FARM began to take shape.
As an ode to those early days celebrating the working culture underneath the trucker cap, Goorin planted the seeds of The Farm. Five simple animal patches, all farm animals, were created and attached to a shape Goorin had perfected over the years with a true link to the origins of the shape. Not long after, just as before, society reacted by readopting the trucker cap as a status symbol but this time, as a fashion symbol as well.This is truly where Goorin’s animal trucker line became The Farm.
A new corner of the Goorin-Verse with your hosts, Sarah and Alex!
Our stylist team does a deep dive on a new corner of the Goorin-Verse
We're back with more spring and summer inspired tunes for your every day
Escape from Everything. Escape the Escape. The latest capsule from Goorin Bros. Avoid the average.
Our stylist team does a deep dive on a new corner of the Goorin-Verse
A collection dedicated to man's best friend. Did your breed make the cut?
Our stylist team does a deep dive on a new corner of the Goorin-Verse
Since we interact with so many hat-lovers on our social media channels, Nicky (our social media and community...
Explore our latest seasonal color releases of your favorite truckers
Introducing a collaboration project for the BOLD: "Do It With Style"
Alex, of our virtual Styling team, is back with advice about how to approach your first hat shop visit
Add your
favorites to cart
Select Afterpay at checkout
Log into or create your Afterpay account, instant approval decision
Your purchase will be split into 4 payments, payable every 2 weeks
You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Estimated payment amounts shown on product pages exclude taxes and shipping charges, which are added at checkout. Click here for complete terms. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2021 Afterpay