The Farm presents: Updog Capsule

Author: Sarah Orrico

A collection dedicated to man's best friend. Did your breed make the cut?

Probably the most requested patch in the DM's of thefarm_by_goorin_ Instagram is a dog patch. After last Friday's drop Fluffy Puppy, we knew we had to let more dogs out. Introducing: The Updog Capsule

From Our Designer, !Michael K - "Man’s best friend can’t be contained to just ONE Friday Drop. Five new breeds style all set on a muted and warm color palette to make it easy to cuddle up or take on a walk. Scoured the internet to find the most popular dog breeds that we had never done before. And also, FOWLER’S FAVORITE is actually Brutus, our eComm Manager’s sidekick. Didn’t go too crazy with materials here. Just elevated everything to our upper-level fabrics. A-panel and brim feature our elevated, water-resistant fabric. Mesh panels are upgraded to our super-soft technical mesh and of course that snuggly terry cloth sweatband. Also adhered to a very strict, muted palette here. Since dogs are ubiquitous, I felt like the colors should be just as easy to love. This one is for everyone. Think men’s basics. Think Alex Mroz. Alpha types up to High Horses can find a spot for any of these in their wardrobe."

Take them all home today: Fowler's Favorite, Nap Life, Top Dawg, True True, and Yo Quiero

MORE STORIES from the blog

Get Out with Goorin: New Mexico, USA

Bring Your Goorin With You

What Does 'Living a Life of Leisure' Mean To You?

We asked our Goorin employees for their fresh takes

Sneaker Feature

with Tony G

From The Design Team: Life Of Leisure

presents the SKINNY DIPPIN 2 Capsule

Farm Fit of the Day Roundup IV

Our fav Farm Truckers styled by YOU

Fedoras on You III

#itsagoorin

Farm Fit of the Day Roundup III

Our fav Farm Truckers styled by YOU

Inside the Crown: June Episode: Who Wants To Be A Milliner?

A new corner of the Goorin-Verse with your hosts, Sarah and Alex!

Elevated Casual: Blurring the Lines in Fashion

sneakers and .... wide brim fedoras?!

Fedoras on You II

#itsagoorin

Farm Fit of the Day Roundup II

Goorin on YOU

The Farm Presents: Mesh Capsule

available on 6.19.22

Fashion Focus: Mesh

a history of mesh in the fashion world

Dads' Got Style

Dads can be cool too

Fedoras on You

#itsagoorin

Farm Fit of the Day Roundup

Goorin on YOU

Inside the Crown: with @mrnycsubway

Our stylist team does a deep dive on a new corner of the Goorin-Verse

SS22 Spotify Playlist

We're back with more spring and summer inspired tunes for your every day

#HatWallWednesday Vol.16

an interview series with our Goorin collectors

Summer Nights: Escape the Escape

Escape from Everything. Escape the Escape. The latest capsule from Goorin Bros. Avoid the average.

#HatWallWednesday Vol.15

an interview series with our Goorin collectors

Live a Life of Leisure with Straw

Fresh new arrivals just in time for the season

Inside the Crown: SS22 Preview & Favorites

Our stylist team does a deep dive on a new corner of the Goorin-Verse

#HatWallWednesday Stories Vol.14

an interview series with our Goorin collectors

Why We Love: El Arpa

A Goorin Bros. X Hampui collaboration

Refreshing Straws for Spring

for longer days and lighter hats

#HatWallWednesday Stories Vol.13

an interview series with our Goorin collectors

Inside The Crown: Block No.25 Episode

Our stylist team does a deep dive on a new corner of the Goorin-Verse

#HatWallWednesday Stories Vol.12

Since we interact with so many hat-lovers on our social media channels, Nicky (our social media and community...

Farm Truckers: Seasonal Colors

Explore our latest seasonal color releases of your favorite truckers

#HatWallWednesday Stories Vol.11

an interview series with Goorin collectors

From Our Office: The Women Of The Product Team Vol.2

Meet Jacquleyn L

Mr. Gilly x Goorin Bros.

Introducing a collaboration project for the BOLD: "Do It With Style"

From Our Office: The Women Of The Product Team Vol.1

Meet Anjelica S

Why We Love: Mystic Tiger and A La King

Two FARM FRESH...FEDORAS

#HatWallWednesday Stories Vol.10

an interview series with Goorin collectors

SXSW - from our SoCo store

LIVE MUSIC at our Austin shop on South Congress

What We're Rocking to SXSW

what hats we're wearing, and what tunes we're listening to

#BVFW Recap

Bovtiqve Fashion Week Vol. IV in Las Vegas February 2022

#HatWallWednesday Stories Vol.9

an interview series with Goorin collectors

International Women's Day 2022

celebrating the contributions of women today and every day

La Maceta: An El Sol Edition

available 03.06.22

Off The Wall: What To Do When Visiting a Hat Shop

Alex, of our virtual Styling team, is back with advice about how to approach your first hat shop visit

#HatWallWednesday Stories Vol.8

an interview series with Goorin collectors

#HatWallWednesday Stories Vol.7

an interview series with Goorin collectors

#HatWallWednesday Stories Vol.6

an interview series with Goorin collectors

Hats in Love

Hat-lovers unite this Valentine's Day

Inside The Crown: Farm Lifestyle Products

Our stylist team hosts FARM designer !Michael

Black Fashion Icons

legends of style