COMFORT OUT OF THE COMFORT ZONE

The supreme art of farm is to rule the coop without ruffling feathers. All farmwear is based on deception. Look laid-back, stay tactical.

Appear like a laid-back barnyard legend, strike like a seasoned field general. Know your style and know your farm, and you will never lose a look.

FEELING IS BELIEVING.

In the midst of chaos, there is always an open seat next to someone who didn’t want company.

If their personal space is secure, find the weak spot and lean in.

The greatest victory is placing your hand on something right as someone else reaches for it. A true master leads by example—by touching everything first.